- Advertising (1)
- Branding (7)
- Business awards (2)
- Business Development (32)
- Business Growth (11)
- Business listening (1)
- Buyer behaviour (8)
- Client loyalty (11)
- Client Relationship Management (5)
- Conferences (0)
- Conferences and Events (5)
- Content marketing (6)
- Customer experience (18)
- Customer feedback (5)
- Digital marketing (8)
- Direct mail (2)
- Endorsements and recommendations (7)
- Exhibitions (5)
- Exhibitions, Conferences and Events (0)
- GDPR (1)
- Internal marketing (1)
- Key client management (9)
- LinkedIn (12)
- Marketing budgets (3)
- Marketing campaigns (13)
- Marketing Communication (7)
- Marketing measurement (1)
- Marketing on a tight budget (4)
- Marketing planning (33)
- Marketing strategy (28)
- Networking (16)
- News (6)
- Online advertising (1)
- Personal branding (7)
- Personal Development (0)
- Pitching for work (7)
- Presentations (1)
- Pricing and discounting (2)
- Promotional events (2)
- Reputation management (6)
- Sales process (4)
- Search engine optimisation (1)
- Small business marketing (1)
- Social media (14)
- Supplier Management (1)
- Thought leadership (2)
- Website development (3)
Customer objections in the buying process and how to overcome them
Posted on: August 17, 2016
We were delighted to co-author The Results Consultancy‘s latest Winning Business Digest – 10 common potential customer/client concerns, and how to overcome them.
The Digest highlights the frequently raised concerns and objections which potential customers pose in the prospecting and sales process.
Whilst some resistance is to be expected in business development and selling, when handled well, reservations and concerns can be overcome and lead sales people to build further rapport and trust with the customer… and win the work.
The Digest gives practical strategies and approaches to use for each objection and explains how to go on to build greater engagement and trust with the customer/client.
If you would like a complimentary copy of the Digest, please contact us.
