About Extended Thinking

Extended Thinking is a business development and growth consultancy with a particular specialism in supporting B2B businesses and organisations that sell expertise, knowledge and professional advice.

For these organisations, we understand growth is rarely about selling harder. It comes from building stronger relationships, creating greater visibility, developing a trusted reputation and turning good ideas into practical action.

Whether we’re helping shape a business development strategy, strengthen existing client relationships, raise your profile or support an important business opportunity, our focus is always on achieving meaningful commercial results.

Our approach

Every organisation is different, but our starting point is always the same.

We take time to understand your business, your ambitions and the challenges you’re facing. By listening carefully, asking insightful questions and quickly grasping what’s really going on, we’re able to:

  • identify opportunities
  • bring clarity to ideas and
  • develop practical plans that move your business forward.

We’re equally comfortable helping to shape the bigger picture or supporting the practical steps needed to turn ideas into reality. Our role is to bring greater structure, focus and momentum to your business development, while keeping solutions realistic and achievable.

Experience you can draw upon

Extended Thinking was founded by Chartered Marketer Michelle Daniels, who has more than 18 years’ experience helping businesses and professional firms achieve their commercial objectives.

Over the years, we’ve worked with organisations across a wide range of sectors, supporting projects spanning business development strategy, client growth, marketing, communications, customer experience and reputation.

While business development is now our primary focus, that broader commercial and marketing experience enables us to look at challenges from different perspectives and recommend solutions that are practical, well-rounded and aligned with your wider business goals.

When projects require additional expertise, we work with a trusted network of experienced associates, enabling clients to access specialist skills while continuing to benefit from a single, joined-up approach.

Based in Surrey, supporting clients across the UK

Extended Thinking is based in Godalming, Surrey, working with organisations locally and across the UK through a combination of face-to-face and virtual support.

If you’re looking for practical business development support, fresh commercial thinking and someone who can help turn good intentions into meaningful action, we’d be delighted to hear from you.

Our company information

Extended Thinking Ltd is a company registered in England and Wales
Company Registration Number: 6496218
Registered office: 13 Tuesley Corner, Godalming. Surrey GU7 1TB
VAT Registration Number: 990 6294 83


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