Winning New Business

Give your business the best chance of winning the opportunities that matter

When an important new business opportunity comes along, a lot is often at stake. Whether it’s a competitive tender, a significant pitch, a prestigious business award, or an opportunity to secure a valuable new customer, your decisions and how you present your case can make all the difference.

At Extended Thinking, we help B2B businesses, professional firms and individuals evaluate opportunities, develop compelling propositions and put forward persuasive proposals, pitches and award submissions.

We bring independent thinking, commercial insight and practical support to help you stand out for the right reasons and give prospective customers confidence in choosing you.

Businesses typically come to us when…

“We’ve got an important pitch or tender coming up and can’t afford to get it wrong.”

“We know we can deliver, but we’re struggling to communicate why we’re the best choice.”

“We’re investing a lot of time in proposals without winning enough of them.”

“We’ve got an important award submission coming up and want to give it our best shot.”

How we help

We can get involved at any stage, from deciding whether an opportunity is worth pursuing to developing a compelling submission or presentation and reviewing the outcome. Depending on your needs, we can help with:

• Opportunity evaluation and strategy to assess the commercial potential, understand the competition and decide how best to pursue an opportunity
• Customer research and insight to uncover what matters to the prospective customer, their priorities and the factors likely to influence their decision
• Proposition development and commercial messaging that communicate your strengths, differentiate your offer and demonstrate the value you can deliver
• Proposal and tender support to plan, structure, develop and review persuasive submissions that respond to the customer’s requirements
• Pitch preparation and coaching to help teams develop compelling presentations, communicate confidently and prepare for challenging questions
• Award submissions that demonstrate the strongest evidence, communicate achievements convincingly and help businesses stand out from the competition
• Post-pitch reviews and feedback to understand what worked, identify improvements and strengthen future approaches

Understanding what matters to the decision-makers

One of the biggest challenges in winning new business or securing recognition is moving beyond what you want to say about your organisation and focusing on what the people assessing you really need to know.

We bring an independent perspective, asking challenging questions and helping you look at the opportunity through the eyes of your audience.

For example:

• What are they looking to achieve or recognise?
• What matters most to their decision?
• What makes your business, proposition or achievements stand out?

This approach helps shape stronger propositions, clearer messages and more persuasive submissions.

We also recognise that important opportunities often come with tight deadlines and competing priorities.

Clients value our ability to quickly understand what’s needed, collaborate with their teams, and provide practical support. This can involve helping shape the strategy, developing content, or preparing people to present their case convincingly.

Typical outcomes

Through our work and support, clients typically achieve:

• Better-informed decisions about which opportunities to pursue
• Stronger propositions that communicate their value and differentiation
• More persuasive proposals, pitches and award submissions
• Greater confidence and alignment among the people involved
• More effective use of time and resources when pursuing opportunities
• Successful proposals and pitches that have helped clients win valuable new business
• Compelling award submissions that have helped clients achieve recognition for their work and achievements

Winning the right opportunities

Winning new business isn’t simply about producing an impressive proposal or delivering a polished presentation. It’s about understanding the opportunity, demonstrating genuine value and giving the prospective customer compelling reasons to choose you.

Our focus is on helping you make the right decisions, communicate your strengths effectively and approach important opportunities with greater confidence.

Have an important opportunity on the horizon?

Whether you’re preparing for a competitive tender, developing a significant proposal, planning a pitch or entering an award, we’d be delighted to help.

Get in touch to arrange an informal conversation about your opportunity and how Extended Thinking can help you put forward your strongest possible case.