New Customer Targeting

Whilst your existing client and customer base will contribute a lot to your revenue, in order to grow your organisation you’ll also need to attract new customers.  This is especially true if the nature of your offering means it’s a one-off purchase, and rarely leads to repeat buys.

We’ve worked with a range of different organisations and individuals to help them target new business.  Our work in this area has involved:

• researching new markets
• defining realistic target lists that have real potential
• researching individual prospective customers and their organisations
• creating focused and targeted marketing campaigns that introduce the business/individual to the prospective new customer and warm them up ahead of follow up calls.

We also offer individuals and business training and coaching on how best to:

• handle first meetings with prospective customers
• gain commitment from the client or customer
• write successful pitch documents
• deliver winning pitch presentations