New Customer Targeting
Whilst your existing client and customer base will contribute a lot to your revenue, in order to grow your organisation you’ll also need to attract new customers. This is especially true if the nature of your offering means it’s a one-off purchase, and rarely leads to repeat buys.
We’ve worked with a range of different organisations and individuals to help them target new business. Our work in this area has involved:
- researching new markets
- defining realistic target lists that have real potential
- researching individual prospective customers and their organisations
- creating focused and targeted marketing campaigns that introduce the business/individual to the prospective new customer and warm them up ahead of follow up calls.
We also offer individuals and business training and coaching on how best to:
- handle first meetings with prospective customers
- gain commitment from the client or customer
- write successful pitch documents
- deliver winning pitch presentations