- Advertising (1)
- Branding (7)
- Business awards (2)
- Business Development (32)
- Business Growth (11)
- Business listening (1)
- Buyer behaviour (8)
- Client loyalty (11)
- Client Relationship Management (5)
- Conferences (0)
- Conferences and Events (5)
- Content marketing (6)
- Customer experience (18)
- Customer feedback (5)
- Digital marketing (8)
- Direct mail (2)
- Endorsements and recommendations (7)
- Exhibitions (5)
- Exhibitions, Conferences and Events (0)
- GDPR (1)
- Internal marketing (1)
- Key client management (9)
- LinkedIn (12)
- Marketing budgets (3)
- Marketing campaigns (13)
- Marketing Communication (7)
- Marketing measurement (1)
- Marketing on a tight budget (4)
- Marketing planning (33)
- Marketing strategy (28)
- Networking (16)
- News (6)
- Online advertising (1)
- Personal branding (7)
- Personal Development (0)
- Pitching for work (7)
- Presentations (1)
- Pricing and discounting (2)
- Promotional events (2)
- Reputation management (6)
- Sales process (4)
- Search engine optimisation (1)
- Small business marketing (1)
- Social media (14)
- Supplier Management (1)
- Thought leadership (2)
- Website development (3)
Collaborate to succeed
Posted on: July 6, 2017
We were delighted that our article ‘Collaborate To Succeed’ featured in the summer issue of PM Magazine. The article discusses how marketing teams from complementary professional services firms can collaborate effectively on joint projects such as events, white papers and research.
Collaborations between firms present a wonderful opportunity to reach a wider audience, offer more substantial expertise, add value to existing clients and contacts, and attract new ones.
These initiatives, however, typically need time to plan and implement. While there are two teams involved and extra resources to draw from, decision-making, different systems and ways of working as well as protracted communications can slow things down. The key then is to be mindful of the obstacles and use the tips here to create a harmonious experience for all.
Find out more by downloading the article
