Category Archives: Marketing planning

Collaborating with another business brings many great benefits to a small company. These include accessing a bigger customer pot and …

A new decade has dawned and with it the opportunity to make a fresh start. After the political turbulence of …

As we draw to the close of the year it’s a popular time to look ahead and plan. When it …

The end of the calendar year is a natural time for businesses to take stock and look back on their …

If you follow us on Twitter, you will have seen we’re rather taken with stats on the shortening attention spans …

It’s a rare thing to operate in a market without competitors and often businesses face a diverse range of competitive …

Sometimes businesses focus much of their marketing efforts on new customer acquisition. Whilst this is important, there are often valuable …

The overwhelming noise created in today’s media channels, along with numerous promotional options, means it’s often tough for small businesses …

If you are planning a marketing activity, you’ll probably want to give it the best possible chance of success.  To …

Despite real potential value in their existing customer base, many businesses still prioritise new customer acquisition in their marketing and …