Insights

Over recent years, there’s been an explosion of customers consulting reviews and recommendations during the buying process. Keen to avoid …

  I’ve just been helping an IT company respond to an invitation to a competitive tender.  They received a hefty …

As a marketing consultant, businesses often call on my help to gain more enquiries and customers. Bearing this in mind, …

If you follow us on Twitter, you will have seen we’re rather taken with stats on the shortening attention spans …

It’s a competitive market out there and right now your key clients are no doubt being targeted by a competitor. …

It’s a rare thing to operate in a market without competitors and often businesses face a diverse range of competitive …

The summer break is a good time for many businesses to catch their breath, review progress and think more clearly …

Sometimes businesses focus much of their marketing efforts on new customer acquisition. Whilst this is important, there are often valuable …

With customers increasingly cost-savvy and happy to shop around, how do you defend your prices against those pushing you to …

Over recent years, the number of decision-makers involved in a purchase in the business to business (B2B) space has grown.  …