A side-effect of the explosion of digital media channels and social media is that more people, brands and companies broadcast …
[more]Category Archives: Endorsements and recommendations
Most businesses count referrals as a great source of new work. They often come with a lower cost of sale …
[more]Over recent years, there’s been an explosion of customers consulting reviews and recommendations during the buying process. Keen to avoid …
[more]Sometimes businesses focus much of their marketing efforts on new customer acquisition. Whilst this is important, there are often valuable …
[more]Few people dispute the value of having a network of contacts who can feed through a steady flow of decent …
[more]Many business people work hard to build a strong network of contacts. One driver for all that time and effort …
[more]Ever felt too shy to ask for a review or testimonial from a customer? Ever kicked yourself later that what …
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