Category Archives: Endorsements and recommendations

A side-effect of the explosion of digital media channels and social media is that more people, brands and companies broadcast …

Most businesses count referrals as a great source of new work.  They often come with a lower cost of sale …

Over recent years, there’s been an explosion of customers consulting reviews and recommendations during the buying process. Keen to avoid …

Sometimes businesses focus much of their marketing efforts on new customer acquisition. Whilst this is important, there are often valuable …

Few people dispute the value of having a network of contacts who can feed through a steady flow of decent …

Many business people work hard to build a strong network of contacts.  One driver for all that time and effort …

Ever felt too shy to ask for a review or testimonial from a customer? Ever kicked yourself later that what …