Category Archives: Client loyalty

A side-effect of the explosion of digital media channels and social media is that more people, brands and companies broadcast …

In the run-up to the festive holiday many businesspeople are diarising online catch ups or calls with their clients to …

It’s good to see many of the current marketing campaigns featuring the words ‘thank you’ in them.  This short but …

It’s a competitive market out there and right now your key clients are no doubt being targeted by a competitor. …

Sometimes businesses focus much of their marketing efforts on new customer acquisition. Whilst this is important, there are often valuable …

Despite real potential value in their existing customer base, many businesses still prioritise new customer acquisition in their marketing and …

Whilst it’s tempting to quickly churn out a festive blanket email to customers at this time of year, it doesn’t …

Despite facing political and economic uncertainty post-Brexit, now’s not the time for businesses to rest on their laurels. Many face …

When organisations look at the marketing goals they’ve set, it sometimes feels that ahead lies a sizable mountain to climb.  The goals require a significant change …

Whilst it’s a very busy time of year, it’s important to not to forget to thank clients and contacts. Use …