Category Archives: Branding

With so many similar products and services for every choice and need, differentiation often comes down to the service that …

There is one essential ingredient which, when ignored, can seriously undermine a brand. Whether it’s the branding of a product, …

We are delighted that our article – Be your own brand  – has just been published in PM Magazine Over …

Branding isn’t the exclusive domain of large corporates and their eye-watering marketing budgets. There are simple and affordable ways to …

If you are looking for strategies to help your business stand out from the crowd and differentiate from rival offerings, …

Many businesses now find themselves with a digital fan and follower base; they also have loyal customers and contacts who …

When organisations look at the marketing goals they’ve set, it sometimes feels that ahead lies a sizable mountain to climb.  The goals require a significant change …